MLSI TAKES YOUR PRIVACY SERIOUSLY.
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MLSLI is committed to your privacy and security, and wants to provide you with the best possible online experience. To that end, we want you to understand what kinds of information we gather from you, how this information is used and safeguarded, and how you can control its use.
What information is collected from me?
The kinds of information we collect from you will vary, depending on how you use our websites. It’s possible to browse our sites without submitting any personally identifiable information (“Personal Information”) at all, but if you choose to take advantage of some of our products and services, you may be asked to provide information such as a user name and password, your real name, e-mail address, phone number, address, your real estate license or MLS ID# or, for certain e-commerce transactions, your credit card information.
How is my information used?
MLSLI may use the information to:
- Improve and customize the content and layout of our sites and other communications tools
- Send you e-mail news updates
- Notify you of relevant products and services
- Track usage of our sites
MLSLI will not share, sell or otherwise provide information about you to third parties, except for:
- Exhibitors at MLSLI trade or education shows
- Other vendors for the limited purposes as stated in the vendor contract
- When required by law or valid legal process
The use of your information depends on the context in which it is collected. The following sections describe in more detail the type of information that is collected and how it is used.
These are small files that we send to and store on your computer so that we can recognize it as a unique machine the next time you visit our site. Our cookies are used for three reasons: (1) to keep track of your information for your own convenience; (2) to help us optimize your online experience by altering our content depending on your particular needs or browsing patterns, and to provide you with advertisements, products and services of interest to you; and (3) to help us understand the size of our audience and their traffic patterns within our network. Some of our advertisers and third-party ad servers may also utilize their own cookies, which are subject to their own privacy policies. Also, companies offering products or services through MLSLI websites may use their own cookies, which are subject to their own privacy policies.
The information you provide when you become a registered user to certain pages of our site is used primarily to help us customize your online experience. Your e-mail address serves as a unique identifier in our record system, and it is used together with your password to prevent unauthorized access to any information you choose to store on our sites. The data you give us about your personal preferences and demographics (such as age, zip code, occupation, or other data) may be used to help us offer content, advertisements, products and services that are most likely to appeal to you. In addition, we may share this information, in aggregate form, with our current and potential advertisers so they can know how to present their ads more effectively. By registering with any MLSLI website, you are confirming that you are at least 18 years old or older.
Unless you specify that you’d prefer not to hear from us, we may also use the e-mail address you provide at registration to contact you for promotional, administrative, or other reasons. You may have these communications terminated at any time. If you indicate that you’re interested in hearing from other companies, we may also share your contact information for that purpose.
Our sites allow you to use many helpful tools, such as financial and home improvements calculators, real estate search tools, and others, without disclosing any Personal Information. These tools are for your benefit and the information you submit when you use them (typically impersonal data) is not disclosed to anyone or used for any purpose other than to provide you with the service you’re seeking.
Registered User Services
You may choose to request products or services of a more substantial or personal nature when using our websites. You may store your preferences for convenience in using our sites, or make an online purchase. The information you provide when seeking these services may be used in the following ways.
For services provided by MLSLI websites, the information you submit is used by us to provide the service you’ve requested. We may also share this information with subcontractors, but only to the extent necessary to fulfill your request. In addition, we may use the contact information and nonfinancial order information you’ve supplied, such as your e-mail address, as set out in the Registration section above. If the service you request requires submission of financial information such as credit card number for an online purchase, rest assured that this financial information is used only for processing your payment, and is not retained after completion of your order unless you have given us the authority to make automatic payments on your credit card. In that event, your credit card information will be retained by us until you cancel your automatic payments. We may, however, store your nonfinancial order information for accounting purposes and to help us to understand your preferences better so that we can offer you future products or services that you may find useful.
Credit information that you and credit authorizers provide when you make payments by credit card for products or other services will only be used to process the transactions you request. This information will be provided to and maintained by reputable credit reporting databases, but will never be sold, shared or provided to other third parties.
Purchasing Products And Managing Your Services
For products and services offered to you jointly by MLSLI and a third party, your information may be shared with or independently gathered by the third party. You can tell when a product or service is offered by a third party, because a page of our site will be “co-branded” displaying the third party’s logo and/or name along with our own, or you will be linked to the third party’s site to complete the transaction.
You may occasionally see contests, surveys and other features of our site that ask you to provide us with Personal Information. When you choose to respond to these requests, the Personal Information you offer may be used for several purposes. These include the uses set out in the Registration section above. They also include providing information to third parties as necessary for prize fulfillment and other aspects of any contest or similar offerings.
User Initiated Communication
Our websites enable you to e-mail us or to third parties and to participate in public bulletin boards and discussion groups. Whenever you choose to initiate these kinds of communication with us, or anyone else, you may expect to be contacted in return.
Automatically Gathered Data
The information gathered automatically by our system—such as your computer’s IP address, the kind of browser you’re using, and a record of your navigation through our site—may be used by MLSLI so we can understand how to make our sites convenient and useful to our audience. In addition, we may share this information, in aggregate form, with our current and potential advertisers so they can know how to present their advertisements more effectively.
Some of our sites contain advertising placed by advertising networks pursuant to agreement between MLSLI and the advertising network. We do not control these advertising networks, the sites of third parties reached through links on our site, or their information collection practices. MLSLI is not responsible for the activities of these third parties. Third party advertisers may collect information from you that may be personally identifiable, and the third party advertisers may conduct behavioral advertising. To opt out of behavioral advertising from companies that are part of the Network Advertising Initiative, please go to http://www.networkadvertising.org/managing/opt_out.asp
How do I “opt out”?
You also have the ability to terminate e-mail newsletter correspondence from us at any time. You will either be given the chance to opt-out of direct mailings when you disclose your e-mail address to us or you can simply reply to our e-mail typing “Unsubscribe” in the subject line, or e-mail the appropriate webmaster below with your request and we will promptly remove your address from that e-mail service: firstname.lastname@example.org
How is my information protected?
Whenever Personal Information about you is stored on our computers, that information is password-protected from unauthorized access or use. In addition, this information is kept only on servers that are located behind a firewall.
We have additional security measures for financial information. We will only transmit or ask for this information over secure Internet connections, using SSL (Secure Sockets Layer) encryption, the currently accepted standard for online security, and security keys. In addition, we require password authentication from any third parties you’ve authorized to receive this information. Finally, your credit card number and financial information are never stored on our servers. While this means you may have to enter this information more than once, we believe the added security is worth the extra effort.
Privacy Administrator – MLSLI.com
300 Sunrise Highway
West Babylon, New York 11704
Revision Date: June 8, 2012