Keynote Session: The Visual Effect
What got you here won’t necessarily get you or your business to the next level. Are you ready to let go of what you’ve always done and embrace sales and marketing in today’s social driven economy? Jeff Lobb will show you how to harness the power of visual marketing and visual selling to supercharge your marketing efforts, amplify your reach, and ultimately, close more sales. Learn to effectively market to your consumers to get their attention, capture leads and deliver great visual presentations. This session shows you how to win more business using the most visual of the social media platforms – Instagram, Pinterest, and, everyone’s favorite – Facebook! Combine Social with cutting edge Visual Marketing, Lead Capture and Sales Delivery strategies for Jeff Lobb’s fast paced, eye opening Keynote Session that will Deliver Results.
What Buyers and Sellers Want
Combines consumer trends, tech trends and search trends with a beginning to end business and marketing process talk
LIVE Video is Like Rocket Fuel for Your Business
Jump on the live video bandwagon NOW to create amazing opportunities to connect with clients and consumers. Video is NOT just for House Tours! JMan will show you how it’s done and why it works: choosing content, finding platforms and software, incorporating social media, equipment considerations and basically how to get over yourself and just DO IT.
How Strong is Your Online Reputation?
Let’s face it. People judge you all the time. They judge you by the car you are driving, the clothes you are wearing, and the way you act or speak. Today’s buyers and homeowners are judging you by the quality and strength of your online and social media presence. Think about it. What happens when they Google your name? Do you show up? How do you show up? Like it or not, in those few seconds of searching, they are deciding whether or not to work with you before you have a chance to speak to them. The fact is you won’t know why they didn’t contact you. Alex Montalenti will walk you through Google results for Realtors. Learn how to leverage sites like Realtor, Zillow and Homes and social media sites like Facebook, LinkedIn, YouTube and Google Business. Learn what is new with Instagram. This session shows you the importance of your online reputation, how it can be measured, what you need to be aware of and how you can maximize it. He will also be sharing examples of Realtors that are maximizing their online reputations.
Data is the New Currency
Come find out how Remine can revolutionize your performance so you can spend more time closing deals and less time finding leads. Refine your marketing efforts and learn how to target key opportunities for your business.
Attend this session to learn how to use Remine:
- Find out when someone is likely to buy or sell a property
- How to proactively and effortlessly become the neighborhood expert
- How to track properties and neighborhoods for your marketing strategy
- Export actionable intelligence into a CSV to do marketing campaigns
The Ultimate REALTOR® App: RPR Mobile
RPR’s app is like no other found in the real estate industry. Built exclusively for REALTORS®, the app offers on-the-go access to a nationwide, parcel-centric database of both residential and commercial properties, including dynamic data and robust reporting for a multitude of data sets.
Attend this class to learn how to leverage the app’s top ten assets, such as:
- Use your phone’s location to instantly view any property nearby
- Search for properties to find listings, sales, valuations, assessments, deeds, foreclosures, schools, photos, maps
- Quickly check market trend information
- Create, customize, view, save, and send RPR reports with your added photos, audio, and text notes
- Create a CMA using the app’s Mobile Comp Express
INSTANET: Writing Contracts & Creating Listings in Stratus
Learn how to use the power of TransactionDesk and Authentisign to save time and make things easier for you and your clients. Fill out forms and get documents signed wherever you are. All you need is an Internet connection. Learn how easy it really is to finally go paperless.
Did you know you can use Instanet to create a listing in Stratus? We’ll show you how to do that, store all your files in the cloud and much more.
This session is repeated: 12:30 – 1:00 1:30 – 2:00
Introduction to RPR Commercial
Do you have clients looking for the ultimate location for a business? Attend this fast paced presentation to learn how RPR Commercial’s demographic and psychographic data can identify the who, what, where, why and how of any community.
You’ll learn how to:
- Search for and view commercial property details
- Tap into psychographic, demographic, and spending information to truly understand consumers in a given neighborhood
- Analyze sales volumes via thematic maps
- Create impressive reports that summarize all this amazing data
Real Marketing Tips from Real Buyers and Sellers
Join Bob Evans as he unveils cutting edge data identifying the average pitfalls found when responding to leads, communicating with consumers and navigating the transaction process. Can you say you know what consumers want when it comes to their real estate transactions? Can your marketing benefit from free tools to help you improve your customer engagement and drive lead flow? Come join a power packed session loaded with actionable takeaways.
Why Facebook and Instagram Work for Some and Not for Others
Some agents make this whole social media thing look SO EASY! What really works? What doesn’t work and might even get you in trouble? What’s the big deal about Snapchat? Learn tips and techniques from JMAN for engaging clients and consumers in meaningful ways with great content and great focus. Develop strategies using the platform tools that will set you apart for the millions of other Realtors on social media today.
An Inside Look at Zillow Group
In today’s digital world, consumers are turning to technology more than ever before. Join Jim Bridges, Director of MLS & Industry Development, to get a closer look into Zillow Group and learn how we’re addressing the changing needs and expectations of today’s consumers.
Text New Listings from Collab (Stratus)
What if you could set up an IMMEDIATE TEXT NOTIFICATION to your client regarding new listings? You can with COLLAB (Stratus)! Stop by this session to see how simple it is to set up – even if it’s just YOU who receives those TEXTS! Text is sent just seconds after it is entered into Stratus, giving you a leg up on other competing buyers.
10 Tips to Protect Listings, Clients and Your Reputation
The role of an agent during the transaction with their clients and listings has changed as technology has taken over more and more of the process. From social media protection to cyberscams and next generation transaction platforms, learn tips and tricks to protect clients and listings using technology and good old fashioned conversation, plus how to educate would-be clients before first contact and current clients during the transaction.
Let’s Create a Facebook Ad
It’s easy to get confused with Facebook advertising. From behavioral targeting to pixel tracking, Facebook offers a number of targeting options and ad formats. Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this session you’ll learn the elements of a successful Facebook ad and how to create one. This session will also show you how to make sure your ads are not in violation of Fair Housing Laws.
Ask Jeff Anything!
Jeff Lobb KNOWS how to become a successful agent. Here is your opportunity to ask Jeff any burning questions and get his thoughts, wisdom and practical advice on what can be put to use NOW!
Buyers and the RPR WOW Factor!!
As an RPR® user with an expert understanding of the local market, you have the power to analyze and manage a platform of unparalleled data to the extent that no other search mechanism offers. In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR.
- Establish needs and expectations, and then confidently educate buyers on what the local market offers
- Conduct a thorough property search by active, pending and sold listings; distressed properties, neighborhoods, schools, distance, and more
- Generate an attention-grabbing report for each of the properties on your tour, your open houses, online lead inquiries
- Create a follow-up email strategy using advanced RPR reports
- Scope out those last-minute property sightings using the RPR app, including FSBOs
7 Streams of People
Want more business than you can handle? In this must-see session, Industry Expert Jeff Lobb will show you how to amplify your business opportunities and diversify your sources of people. While you may think a lot of your business comes from online sources, Jeff will show you that you have opportunities you may be overlooking – all around you – in real life. Learn to build your business by leveraging your day to day activities to fill your pipeline, use social marketing to reach more people, and prospect your sphere to increase your referral business. Finding new ways to connect, leverage multiple streams of people, and build the most important part of your business – Referrals!
Distressed Property Throwdown: Lis Pendens vs. Auctions
Are Lis Pendens or Auction Properties a better deal? Which one really rules for real estate agents and their clients? What are the big benefits vs. hidden risks of each stage? Erik Wind of GeoData Plus is bringing the data for a showdown between them, and will show you how to get leads for whichever you are most passionate about. Join us to find out the answers.
Using CMAs to Grow Your Business
Do you think that CMAs are just for listing presentations? Well think again! Join us for this fun (free swag and prizes) and informative session. Learn how to use Cloud CMA and the rest of the Cloud Agent Suite as the ultimate prospecting tool.
- Learn to generate CMAs by just sending an email
- What to include in your CMA reports for online leads
- Create quick and easy “What’s My Home Worth” landing pages to generate your own leads on social media