Sessions

Building Client Loyalty with Cloud CMA and Homebeat. Must Attend to Win COOL SWAG!

Plaza Room, 9:00 am
Speaker: Greg Robertson - Cloud CMA

88% of your clients would use their real estate agent again, yet only 12% actually do.  Why is that?  Because most agents fail to stay in touch with their past clients. Find out how you can generate leads, close business and keep in touch with Cloud CMA and the new Homebeat.  Join us for this fun and informative session and win lots of cool swag.

Keynote Session: How to Stand Out in a Content Saturated World

Plaza Room, 9:30 am
Speaker: Antoine Dupont - Dupont Communications

At the core of modern marketing lies one common frustration for most business owners: How do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? In this presentation Award Winning Marketing Strategist Antoine Dupont shows you the tools, techniques, and bullseye research you need to create the quality content that gets leads and grows your business. Antoine will show you how–through a series of easy-to-implement, actionable recommendations–to stop wasting tons of money every month on stuff that no longer works.


Key Takeaways:
• Understand what works and doesn’t work anymore
• How to be effective with video marketing
• Why Facebook is grossly misunderstood
• How to leverage social media for engagement & growth
• Stop thinking conversion and focus on experience

Introducing Your New MLS: The One Key to Your Success

Plaza Room, 10:30 am
Speaker: Jim Speer - New York MLS, LLC

Jim Speer, CEO of the New York MLS, LLC will discuss everything you need to know about your new MLS

Using LinkedIn for More Listings & More Buyers

Plaza Room, 11:00 am
Speaker: Karen Yankovich - Uplevel Media

Specifically developed for REALTORS®, this workshop covers WHY you should be using LinkedIn, WHAT ‘hidden assets’ you should be leveraging, and HOW to significantly increase LinkedIn-fueled leads and sales.

The Future of Data with Remine

Emerald Room, 11:00 am
Speaker: Brent Robbins - Remine

Join Remine for a chance to get an in-depth training of the Remine Property Intelligence Platform®
Remine is a modern real estate search platform provided through your MLSLI membership
During this Remine training session, you’ll learn:

  • How to log in to the Remine desktop/mobile through MLSLI
  • Why Remine?  What information will Remine deliver that is unique to other platforms?
  • CMA 360:   Create fast and easy CMA in minutes
  • Hyper-Targeted geographic farming strategies using Remine
  • How to reach your targets:  Rocket Print and Mail, Facebook/Social Media
  • Saved Search/Client Invite:  Invite your contacts to Remine and provide them the best agent-branded/ad-free search experience in the business

Reducing Your Risk of Being Targeted

Emerald Room, 11:00 am
Speaker: Lee Goldstein - Real Safe Agent

Commercially available background checks are ineffective and increase the risk of a Fair Housing violation.  Personal safety apps are reactive not proactive.  Misconceptions about crime against agents have lead to ineffective recommendations.  So how do you keep yourself safe without sacrificing your sale?
In this session Lee Goldstein will teach you how and when to use the Real Safe Agent system to prevent crime without making a legitimate prospect uncomfortable or jeopardizing your sale.

Don’t Blend In! Promote Your Business Using RPR Tools

Veranda Room, 11:00 am
Speaker: Veronica McManus - Realtors Property Resource, LLC

Looking for some ideas on how to better promote yourself and your REALTOR® expertise? We’ll give you ideas on how to make the most of your market knowledge and help make you the go-to REALTOR® in your area.

Lis Pendens, Auctions and Shadow Inventory: Preparing Your Business for Distressed Properties

Emerald Room, 11:30 am
Speaker: Erik Wind - GeoData Plus

In this session, Erik Wind will discuss statistics around distressed properties, where to find them, and how to use them to grow your business.

Successful Farming Strategy

Vernada Room, 11:30 am
Speaker: Veronica McManus - Realtors Property Resource, LLC

Nowhere is there a more streamlined, single source of data and reports that fulfill every aspect of a successful farming campaign. From targeting and analyzing the marketability of potential neighborhoods to resources that help you “break the ice” with homeowners, it’s all here.  This class also includes how to use the RPR Mailing Labels and locating the 10 Long Island Opportunity Zones

Have You Googled Yourself Lately?

Plaza Room, 12:30 pm
Speaker: Alex Montalenti - RealGrader

Social Media & Online Reputation expert Alex Montalenti speaks about the importance of how you show up on Google, Social and Real Estate Profiles.   His company RealGrader offers a free analysis of your complete online presence on Google, Instagram, Facebook, LinkedIn, Youtube, Zillow, Realtor and Homes.   Alex will show you how to maximize your presence on all these sites and how to bring it all together in an easy to use digital business card solution.  You’ll walk away with an understanding of how to move from agent to influencer and how to dominate your online presence and win more business.

Key Takeaways:

  • How You Show up on Google and Avoiding Common Costly Mistakes
  • Social Media Strategies and Learn about Instagram TV
  • Ways to move from Agent to Influencer on Social Media.
  • Importance of Online Reputation and Diversifying Where You Get Reviews
  • How to leverage your online Presence to win More Business
  • What is a Digital Business Card and how it can help.

Know Your Numbers! Top 5 MLS Market Reports to Showcase Your Expertise

Emerald Room, 12:30 pm
Speaker: Dana Nowick - Multiple Listing Service

How’s the market?

MLS offers a variety of technology tools you can use to answer this question confidently and position yourself as the go-to expert. So, no matter when you’re asked that question, your answer will always be accurate!

In this session you will learn how to generate the TOP 5 Market Reports using tools like the MLS Market Report Generator, Homesnap, RPR, Stratus, the New Find and more. See which reports make you stand out from the competition. Learn how to quickly analyze and share trend data with your clients and use these reports on social media.

Introduction to RPR Commercial

Veranda Room, 12:30 pm
Speaker: Veronica McManus - Realtors Property Resource, LLC

Do you have clients looking for the ultimate location for a business? Attend this fast paced presentation to learn how RPR Commercial’s demographic and psychographic data can identify the who, what, where, why and how of any community.

You’ll learn how to:

  • Search for and view commercial property details
  • Tap into psychographic, demographic, and spending information to truly understand consumers in a given neighborhood
  • Analyze sales volumes via thematic maps
  • Create impressive reports that summarize all this amazing data

Simple Facebook Marketing Strategies for Busy Professionals

Plaza Room, 1:00 pm
Speaker: Antoine Dupont - Dupont Communications

Facebook Marketing Strategist & Expert Antoine Dupont gives you a detailed blueprint for incorporating Facebook Ads and Creative content creation to help you drive more traffic, attract new leads and ultimately fuel your online promotions. Antoine will show you the type of content that works best on Facebook, and when to incorporate Facebook Ads. You’ll walk away with a step-by-step plan (cheat sheet included!) that generates more leads and closes more sales.

Key Takeaways:

  • What actually gets results on Facebook
  • How to be effective with videos
  • Why engagement is more important than conversion
  • How to leverage Facebook to grow your business

Perfecting Your LinkedIn Profile for Maximum Impact

Emerald Room, 1:00 pm
Speaker: Karen Yankovich - Uplevel Media

In this exclusive, behind-the-curtains look at the best-kept secret in Social Media, you’ll uncover the tricks that all top marketers and business professionals rely on to generate exposure and get more clients. You’ll learn the how to make your LinkedIn profile irresistible to ideal clients and collaborators, and what to do to really leverage its power. Karen also shares success stories that her clients have enjoyed – tips you can use for your own business!

How to Access REALTOR®.com’s Professional Search from Stratus

Terrace Room, 1:00 pm
Speaker: Bob Evans - REALTOR®.com

MLSLI has just converted from REALTOR®.com‘s Find application to their new and improved Professional Search experience.  Come learn the top 5 features of this exciting platform and how you can leverage this free tool to better serve your customers and close more deals.

Cyber Security Breach – Your Brokerage (and You!) May Be Liable!

Terrace Room, 1:30 pm
Speaker: Joseph Saracino, Tanja Jacobsen - Cino Ltd. Companies

The real estate industry is not safe from data breaches.
There is increasing potential liability for real estate brokers. Find out Why?
Real Estate Agents and brokers believe that they are not adequately prepared to prevent or mitigate a cyberattack. What should you do?
What are Cyber Hackers looking for and why Hackers are targeting your High Net worth clients for cybercriminal activity?
Why are more customers aggressively pursuing litigation against agents and brokers who fail to protect their personal information from cyberattacks?
What can happen to Brokers and Agents whose clients sustain financial and/or material harm due to a data breach at your business?
What must you do to protect your Career?

Tech Success Stories by YPN Top Producers

Plaza Room, 2:30 pm
Moderator: Mark Donnelly - LIBOR Young Professionals Network
Panelists: Joseph Piccininni, John McSherry, Christopher Bacchus, Beth Lowe,

In this session you will learn through technology, how these YPN top producers have been able to build their business with continued growth

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