2012 Sessions

MLS Products & Services

Get the latest info on MLS Products and Services including Market Report Generator, new MLSLI.com webiste, Value Map, more.

8 Principles For Social Media Success

If you don’t have a social media strategy, you run the risk of spinning your wheels and concluding that “social media doesn’t work”.  But in this world where people are empowered to ignore marketing (anyone else skipping the commercials with Tivo?), it’s a mistake to turn your back on social media as a key component in your marketing strategy.  Empower your social media strategy with Stacey Harmon’s 8 guiding principles, each designed for the socially savvy and not-so-savvy alike.  Whether you’ve been on Facebook for years or just heard about it, this session is guaranteed to boost your social media prowess and give you the principles you need to succeed.

Electronic Signature – Made Easy

Now you can use electronic signature on Listing Agreements, Extensions, Sales Agreements, Agency Disclosure forms and more.  Attend this session to see how with Instanet’s Authentisign enables you to use e-signatures on our online forms in an easy and user-friendly way.  It’s easy, legal and the new way of doing business.  Laureen Zarba, MLS/LIBOR Trainer, will be moderating this event. Doreen Spagnuolo, MLS/LIBOR Counsel, will be on hand during this session to answer any of your legal questions.

Verizon Wireless – Solutions For REALTORS

Verizon Wireless, provider of the fastest and most advanced 4G LTE network, as well as the largest and most reliable 3G network in America, along with its partners, has developed products and solutions designed specifically to address the challenges faced by real estate agents. From searching and showing properties, gaining onsite access to sales and collaboration tools, to controlling building security and property energy consumption, Verizon allows you to stay on top of the ever-changing market information and client requests.  For more information Go to:

• Website: http://b2b.vzw.com/industrysolutions/realestate.html
• Website: http://b2b.vzw.com/productsservices/index.html

Can An Appointment Center Service Be Beneficial For Your Business?

In this session, we’ll review the top 5 reasons offices and agents use an appointment center to help them schedule showings, why they decided to try it out, and how to measure costs vs. benefits.

Next Generation Marketing Using Video

With 48 hours of video uploaded every minute and more than 3 billion views on YouTube every day, video should play a crucial role in the marketing plan of every real estate professional.  Attend this session with Stephen Pacinelli, Co-Founder of Tech Savvy Agent, to learn how to implement a video plan to take your marketing to the next level.

• Leveraging the latest YouTube enhancements
• Content is King – learn what will make your channel shine
• How video can get you found on Google?
• The latest video accessories to help you stand out from the crowd

How To Use Google With Your Buyer/Seller Transactions

You might visit Google everyday, but do you make good use out of the many free tools and applications Google has to offer?  In this session, Kim will highlight many Google tools to help save you time and money in your business.  Hear how to implement them into your buyer and seller transactions to make your life easier.  Sharing, collaborating, staying organized, and getting found are just a few things you’ll learn in this informative session all about the Google goodness you can start using immediately.

True Agent Stories: Close More Business Using Digital Marketing

See through the lens of five of your peers who are using YouTube, Instagram, WordPress, Facebook and Single Property Websites to generate sales, marketing credibility and lasting client relationships. Whether you’re looking to tackle the next digital marketing channel or social media tool, take a cue from others who have already tried and succeeded for real-world takeaways you can borrow and adapt.

Identity Theft: The #1 Crime In America

And did you know real estate is a top industry for it?  In this session you will learn where you’re vulnerable and be made aware of recent scams and social engineer efforts.  You will also learn some best practices in protecting information for you, and your clients. If you want to stay compliant and safe, make sure you attend this session.

Introducing FIND by REALTOR.com

REALTOR.com representatives will be conducting a session on the “Find” application that has been implemented for the MLSLI membership.  “Find” is a National Property Research Tool that was created for the real estate professional and is powered by Move/REALTOR.com.  “Find” allows MLSLI members to access a vast quantity of real estate information and data sets using a powerful, and intuitive natural language search engine with over 100 million property records, available right at your fingertips.  Having this advantage can place you “head and shoulders” above your competition, increasing your ability to attract clients and close sales.

Converting More Open House Leads Using Video

Open houses remain one of the best lead generation sources in the business. Agents today have to be able to capture and convert today’s savvy buyers. Buyers are choosing agents differently than before. Agents attending this session will learn how to use video to capture and convert open house prospects to sales.

• How To Have Prospects Choose You
• How To Out Position The Competition
• Bullet Proof Video Script For Converting Prospects

Friends With Benefits: Facebook for Profit

If you think Facebook is a time suck that has no place in your real estate business, you are missing a huge opportunity. The world’s most powerful social network is building the business of real estate agents all across the nation. Learn how to create an effective and powerful Facebook marketing strategy. You’ll see case studies of how REALTORS are using pages, profiles, groups and ads to build relationships, get leads, and grow their brand.  Come learn from one of the nation’s preeminent real estate Facebook trainers how get Facebook working for you.

Monetizing Mobile: What You Should – and Should Not – Be Doing

Are you making money with mobile technology…or is it just there to support your online presence? This targeted discussion takes a non-nonsense look at how to boost profitability by increasing your mobility using tablets and smart phones. Fresh off his speaking stint with Google’s “Adsense in Your City” tour, mobile expert John Lim shares tangible strategies for growing revenue with mobile technology, and offers exclusive insight and data regarding how Google’s mobile game-plan may affect your business.

Be Productive With Your iPad: Tips, Tricks, Apps for Real Estate

Whether you own an iPad or thinking about purchasing one, you will want to attend this jam packed session.  Kim will give you time saving tips for best use of your iPad and apps that are sure to save time and make transactions easier.   Get tips for using your iPad for buyer and seller transactions and see highlighted tools  throughout the session.  iPads and other tablets are quickly becoming a necessity – jump in to stay on top of technology for your clients. Adding to mobile office productivity, you can conduct real estate business anywhere with your iPad!

Video – How It Can Add Value To Your Business

Video is no longer the future of real estate marketing, it is the present. While many agents are starting to fold video into their business, most are doing it poorly due to a lack of understanding and no set video strategy.  The starting point is to ask yourself “why video”, which flows into content type, delivery & distribution, visibility, marketing, ROI and ultimately monetization.

Free Benefits From REALTOR.com®

The new HyperSocial^TM Tools from REALTOR.com® are designed to help REALTORS® gather recommendations to build referral business. These free tools let agents share success stories from satisfied clients through their profile on REALTOR.com®, the REALTOR.com® mobile apps, and the social networking sites they use every day. Plus, learn how to get a property-specific mobile site, short URL, QR code, property flyer and postcards in 30 seconds with our free QR Mobile Listing Builder.

Hot New Tech Product Showcase

New tech products showcase for you to consider for your business.

• HomeSpotter: Augmented reality technology that shows customers home listings simply by aiming their iPhone, iPad, or Android at homes or condo buildings.    Speaker:  Devin Bezdicek, Mobile Realty App
• Cloud CMA:  The easy way to create amazing reports from your MLS that help you win more listings and write more offers.    Speaker:  Greg Robertson, W&R Studios
• Real Estate Book of Business App®: Take listings, present offers, create and track open houses and much more.  Speaker:  Joe Sabella, RealPro Training
• Tablet Listing Presentation: Designed to empower brokers to easily and efficiently create and manage company approved content for use in tablet presentations by their agents.  Agents can then build, customize and download presentations to display directly on their tablets.    Speaker:  Seth Kaplan, Mobile Real Estate ID
• AnnounceMyNews:  A social marketing communication tool to stay connected with past clients and prospects.  With AnnounceMyNews, an agent can use pre-created content on a variety of topics or create their own announcements from scratch – use your own imagination.  Speaker:  Rob Odishoo, AnnounceMyMove

Three Ways to Protect, Preserve & Maximize Your Online Reputation

Do you know what people are saying about your business? Can local consumers even find you or your business online? These are important questions since more and more local consumers use online search engines as their main source to find local businesses. These local consumers searching online are your business’ greatest conversion-ready prospects. In this session learn to manage your online presence and maximize on your local leads.